According to a report the Indian Fashion Industry constitutes five
percent of India’s consumption expenditure. It is expected to grow considerably
over the next ten years. The consumption expenditure of about 200 billion dollars
is expected to be reached by the year 2020. Indian people go shopping for clothes mostly during occasions such as
festivals, weddings and birthdays. Almost eight out of ten Indians purchase clothes
during festivals. This is closely linked to people with higher income levels.
People are more likely to shop for clothes during a sale or for replacing a worn
garment.
Buying clothes based on person’s emotional state or changes in the season can vary
significantly. The quality of fabric and brand are some of the most important
criteriafor both men and women while selecting clothes to buy. How long the
clothes will last and how well they fit are some of the other aspects that are consideredwhile
shopping for clothes in the market. Young affluent people show similar preferences and consider
comfortable fitting apparel as an important criteria while selecting clothes. In
contrast to that the average person would give more importance to durability
and would be more price conscious. These consumers consider comfort to be less
important while making a purchasing decision. While brand is an important criteriawhile selecting clothes, many customers do
not shop with a particular brand in mind. Indian women and men have stated that
they were not sure which brand they would like to buy when visiting store. This indecisiveness was
similar across different types of apparel like business wear, casual wear and
Western wear.A shopper’s awareness of private labels is comparable to other
apparel brands. They also actively consider private label brands while
purchasing.
For this reason, apparel is a level playing field. It gives an opportunity for
private labels and store brands to entice shoppers and get them to spend more
than they normally would. A majority of Indian shoppers shop for clothes every
two or three months. It is noticeable that these people tend to visit stores of
all formats with similar consistency while shopping. This is common for both
the affluent and regular shopper. With the objective of giving new skills to young students and
emphasizing on employability and entrepreneur skills, FDDI has made it a priority
to promote growth in the Fashion Industry.